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In China, the little-known United States sportswear brand Reebok was started as sporting by women. BillDoyle said that after the Reebok takeover, does not determine its position  air max 1 sale    on the Chinese market, so in the last 9 months, Reebok reduced advertising in China, they're going to use this time to figure out, after Reebok a clear positioning and direction.Xtep (stores) Vice President Ye Qi still fresh, used in the late 90 '   air max 90 womens   s and early 2000, ranking in the international sports brand Reebok in China III or IV, with Nike, adidas side-by-side for the first echelon. After joining the adidas Group, however, deterioration of Reebok, is now the fourth tier of Chinese sports brands on the market, with annual sales below the 1 billion yuan.

BillDoyle said that the focus now has two, one is to continue to develop innovative products, and second,   air max 95 sale    strengthening cooperation with dealer Bao Sheng international.ExpansionIn 2008, Reebok erected in Beijing (Beijing stores) Wangfujing (47.00,2.10,4.68%) of the 40-foot-tall statue of a giant, Yao ming has been impressive, but other than that, Chinese sports marketing circles believe that Reebok did not play the good Yao card, consumers    air max lunar uk   think of Reebok, is not able to work with Yao Ming, Lenovo, brand also is no clear position.BillDoyle believes that over the last 9 months, Reebok reduced advertising in China, is due to the use of

this time to think clearly about Reebok's positioning should be done after a clear positioning, then advertising directed to consumers and brand consistent signals.Since 2009, the first-tier citie   air max humara sale   s of Reebok stores were shut down the group, reorganized this year debuted a part, but some addresses were abandoned without opening, such as the rich store of Nanhui district, Shanghai. Industry figures believe that the Reebok since 2009 and closes shop in China reaches hundreds of companies, the data have not been substantiated.Wrongly judged sports consumption potential of the Chinese market after the Olympics, it's not Reebok a single issue, but the missteps of the adidas Group, Beijing crucial Road Sports consulting company CEO Zhang Qing said.